Google has become a well-known brand in recent years, and it was recently ranked as the world’s most well-known brand name. Anyone who runs a website, advertises online, or conducts business should be familiar with how to efficiently use Google services. In a nutshell, Google is responsible for more than half of all Internet searches.
In a number of ways, Google’s services will assist searchers in locating your business. Your site, like all other public websites on the Internet, is constantly searched by automated’spider’ applications that search each web page for links and information. Google’s index includes over ten billion pages, and the company periodically updates its indexes, a process that necessitates the use of nearly half a million servers.You may find more information at google search ranking.
Google can display a list of selected and arranged matches as users enter search words on the website. Several factors affect the order in which they are shown. The relevance of the content on the website to the search words, as well as the ‘PageRank’ of that specific page, are all considerations in this search. Other variables are likely to play a role, but the algorithms themselves remain a mystery.
PageRank is determined during the indexing process and is expressed as a number (0-10). The spider will allocate a PageRank number to each website it visits. Starting at zero, the number increases as the page receives links from other pages, whether they are hosted on the same server or are hosted elsewhere. The Google policy is that pages are ranked based on the associated relevancy of content and the number of links that connect to them, rather than the number of accesses they represent. Described by Google: “A link from page A to page B is interpreted by Google as an endorsement of page B by page A. Votes from important pages carry more weight and help other pages become more important.” So, while increased site traffic would not change your PageRank, a higher PageRank would almost certainly lead to increased site traffic.